I have noticed a growing trend in ministries and churches sponsoring a certain version of the Bible. mark Driscoll's church says that the ESV is the Bible for them, Mike Bickle only reads the NKJV, so now all of the International House of Prayer reads the NKJV (and only sells it in their bookstore from what I understand).
When I got saved, the NIV was the Bible of the moment, usually chosen because you didn't need much more than a sixth grade reading level to understand all the words in it. Of course, then you see the Joyce Meyer Bible, the Spirit-Filled Life Bible, the Read the Bible in 90 Days Bible and I could go on and on.
So when a major ministry says that one Bible is better than the other, do they get a little patch that they have to wear on their shirt that says, "ESV, The Bible For You!" Does the pastor's chair have one of those slip covers on it, so when he gets up, you can see the logo for the version of the Bible he recommends? Before the opening announcements, do we get to hear, "these announcements are brought to you by NKJV, because the KJV was just plain old English." Then we see a live commercial, done in interpretative dance by the worship team.
I understand the desire to keep everyone on the same page when a church is attempting to build on scripture memorization, Bible teaching and overall lack of confusion when the pastor reads his version and a third of the congregation is reading another version. But overall, this argument/sponsorship is silly and only builds into the churches efforts to market anything and everything about their church.
Yes, there are crappy Bibles out there. Anything that distorts or changes the Bible, like gender modification to make it more universal, is complete heresy and not what God intended. But to say that the ESV is better than the NIV but not as smart as the NASB which isn't as poetic as the KJV which is poorly translated which is why we have the NKJV is a little ridiculous.
When looking for a Bible, find one that fits your needs both reading wise and study wise. Ask your pastor which one he recommends and why. Tell him what you want to get out of your time in the Word because with the marketing of so many Bibles, there are plenty to fit your needs. If there are versions he doesn't recommend, then once again, ask why. You should be able to find a suitable Bible for your needs.
The real question shouldn't be "what Bible do you read?" Instead, it should be, "are you reading your Bible?"

